Tuesday 15 April 2014

TEACHING BUSINESS SKILLS TO ARCHITECTS

A CASE FOR CURRICULUM CHANGE
1.  Introduction
The concern for entrepreneurship orientation for the students of tertiary institutions in Nigeria has dominated the core of discussions by the stakeholders of education in Nigeria. This, in particular is viewed to be an intervention approach which would help to address unemployment.  Over the years, unemployment ‘crisis’ continues to deepen and government has continued to advocate for partnership and collaboration from private sector in order to mitigate the trend.

Put succinctly, the new approach being canvassed, is trying to encourage graduates of tertiary institutions to embrace the culture of self-reliance as opposed to seeking white collar jobs from the government.

The field of architecture like any other disciplines is faced with this challenge. This paper takes a look at teaching of business skills to architecture students in response to the changing socio and economic situation occasioned by globalization. The business skills in architectural context, is not restricted to ordinary buying and selling but dwell more on  basic business ideas to get students to start their own business and strategic inputs that aim to reward architectural design efforts into gainful opportunities.

Architecture is a vast discipline that encompasses art, science, technology and business management. Its earliest definition is that it is the art and science of designing a building. As the world advances, so also is this definition and role changes. The trend now is that architecture is more of business enterprise or what is known as enterprise architecture. The training of architecture students has to reflect enterprenuership and basic knowledge of business. Adeyemi (1990) has argued that the inclusion of professional and management courses in to the curricular of architectural education in Nigeria would make whole the comprehensive architectural education and  the content of the education of architecture students needs to be broadened to adequately cater for this important area.(Chukwuali,2000).

In Nigeria trade and markets have been unprecedented as a result of reforms in every sectors of the economy which manifest in opportunities and challenges. This has impacted positively on the business environment; the business of architecture also continues to change over the years.

Vander (2001) asserts that schools today face high standards, diverse learners, technological challenges, and market pressures-issues that schools and school leaders were not trained to confront. This requires a high expectation from all students to meet the realities of the new economy. Technological changes especially in information technology, the insistence on graduates of proven competence and skills by the employers of labour have opened a new vista of learning opportunities for both architect-educators and students. Thus the exploding education market is proposing new service delivery scheme, new competition and expanding choices to both the students and architect –educators.

Dudley (1994) in Abdulkarim et al (2004) captures the new role of the architect that “the architects of today seem destined to practice their profession in a kind of world that is as paralleled in history. It is a world composed of revolutionary advances in technology, of a degree of complexity never dreamed of before now”. Architecture   which is primarily concerned with the quality of the built environment and architect who in this regard, is empowered by his training to make this happen cannot but integrate these current realities of the economy into the practice. Architecture as a profession is a big business and should be seen as such. Therefore an understanding of entrepreneurship skills is needed so that architecture students can have proper direction after graduation.

2.  Architectural Education and Entrepreneurship
The required duration of years to be spent in schools of architecture in Nigeria is between five and six years of intensive training, both theory and practical aspects of architecture which were greatly emphasised in the course modules. This leading to the awards of B.Sc and M.Sc in architecture for contemporary schools of architecture; and B.Tech and M.Tech degrees in architecture for the universities of technology.
Olotuah (2005) affirms that the attainment of architectural education in Nigeria is to contribute to the realisation of a humane and responsive environment by equipping students with skills which would enable them perform this feat. In trying to achieve this end, schools of architecture through their aims and objectives set out to impart skill and knowledge to the students to enable them contribute meaningfully to the evolution of modern societies and transform the physical landscape expressed in an orderly built environment.

However, each school of architecture has its own philosophy and aims and objectives different from other schools of architecture but all of them have a convergence – to train people who will perpetuate the society manifesting in an orderly built environment. For example, in Federal University of Technology Minna, the philosophy of the department of architecture is “Creativity and Technology in Cultural Context” if identifies the symbolic nature of the university’s philosophy, the rich cultural heritage of Nigeria and places emphasis on producing architects who should possess enough scientific, technical and professional know how so as to be versatile in all aspects of protection, management and responsive design of the environment”. Thus the high point of the training is that the students should graduate to be job creators and not job seekers.
In order to achieve this, there is the need for business entrepreneurship skills included into the curricula of schools of architecture in Nigeria. A deep search into the curricula reveals no inclusion of business management skills which could be a fillip to becoming self-reliant after school.

Abubakar Tafawa Balewa Univervity, Bauchi has its aims and objectives similar to that FUT minna but emphasising leadership role. It states…. “a high quality of professional education aimed at producing architects capable of understanding and solving complex technical and coordinate other related professional inputs in the development of the environment; … a graduate architect of the programme is therefore trained to be a consultant capable of performing the following functions in relations to the environment; brief development and feasibility studies, project initiation and development, site analysis and development planning, design and supervision, contract administration, project management, rehabilitation and refurbishing, modification and material change in user, restoration and preservation and maintenance”.

At Ahmadu Bello University, Zaria the M.Sc programme is geared towards resolving complex architectural design and building technology which in turn prepares students for complex architectural problems and creative synthesis and ultimately professional practice. At Ambrose Alli University Ekpoma, the aim is to produce man power need for planning, design and management of the environment for the benefit of man.

Because of the seemingly lack of enterprise orientation for the undergraduate architecture students, the students often find it tough securing employment after graduation. Thus the purpose of being job creators as enunciated in the aims and objectives of the schools of architecture is defeated. Aladekomo (2000) has argued that the concern for acquisition of knowledge and skill in Nigeria’s tertiary institutions was enormous to the almost neglect of its implication for employment (or unemployment). Aladekomo affirms that it is nowhere suggested in the university curriculum course content that a very possible outcome of the programme may be self employment.

Chukwuma-Uchegbu (2006) identifies that the Nigerian economy and world economy is competitive – driven whereby performance and high standard give the job out which is why architecture students need to take in their stride these new realities with a view to c should be challenged to be abreast of development in the world. This is consistent with Abdulkarim et al (2004) that for architectural profession to be responsive to the changing times and demands, architecture has to be equipped with business-oriented skills to go along the traditional basic services offered by the profession.

The goal of architectural education as practiced in schools of architecture is to train students who will become practitioners of the profession. Olotuah and Adesiji (2005) affirm that the programme of study leads to the production of professionals who are sensitive to human needs and aspirations and who are creatively and intellectually equipped to proffer solutions to the problems of the built environment.

3.  Architects in the Business Environment
The unprecedented business environment continues to expand bringing huge markets and opportunities to exhibit talents and skills. For practitioner architects, who engage in the practice of the profession and get commissioned from it the knowledge of the business environment is very important.  Architects must be able to perform their professional services within the ambit of the business environment. The environment is becoming more and complex, with almost every task performed with using technology innovations. The vigorous studio training is now to be seen as a lively business for wealth creation and utilisation.

With the advent of globalisation, more healthy and keen competitions for jobs are emerging in the business environments. In seeking to achieve this, the architect has to be witty and intelligent to cope with the rising challenges in the business circle. The implication is that architects cannot afford to know less on a subject, the training and the methods through which he received this have been overtaken by event with the use of high-tech application software’s for presentation and communicating ideas across to clients.

4. The Need for IT Skills in Architecture
“IT Architecture” and “IT Architect” are two terms which have been variously used but poorly defined terms in the IT industry. There are used basically to classify a variety of practices and skills applied in a wide variety of IT domains. An IT architecture practice is a formal programme of development and certification, by which an enterprise formally recognises the skills of its practicing IT architects, as demonstrated by their work. Such a programme is essential in order to ensure the alignment of staff skills and experience with the IT architecture tasks that the enterprise wishes to be performed.

With the changing role of architecture profession, schools of architecture should strive to equip the  students with IT skills which can be subsumed into AutoCAD course to enable them undertake the various architecting tasks
Generally speaking, five broad categories of IT Skills could be of relevance to architecture namely:
  1. Generic Skills: These comprise leadership, team working, and interpersonal skills.
  2. Business Skills and Methods: Typically comprising business cases, business process, strategic planning.
  3. Enterprise Architecture Skills: Typically comprising modeling, building block design, applications and role design, system integration.
  4. Project Management Skills: Typically comprising managing business change, project management methods and tools.
  5. Technical IT Skills: Typically comprising software engineering, security, data interchange, data management.

5. Revisiting Architectural Design Competition
Architecture discipline generally is rooted in deep expressions of ideas, thought, simulations and solutions to the problems of the built environment. To a large extent, it is a process of mental thinking and meditation aimed towards a goal(s) which is why at the end of the studio programme, every student is required to present his/her scheme on the approved design topic to a jury composed of persons in academia practicing architects and allied professionals .

In the past, there used to be design competitions among architecture students from various institutions in which the best is chosen and awarded with prize after passing through assessors. This has proven to be very effective for the students to effectively respond to design related - challenges after completing their programme. Today, architectural design competitions are not organised as before and virtually has lost its tempo in the schools of architecture in Nigeria.

In the architectural practice, there is still a pocket of some architectural competitions both open and selected. The competitiveness of the market informed by information and technological advancement is so enormous that the job has to be taken away by the top performers in the industry or given to some who have managed to have achieved architectural excellence and who also have continued to put in place strategies, management initiative to command respect and fame in the industry.

 There is the need to resuscitate architectural design  competitions among the schools of architecture in Nigeria. The responsibility lies with the Nigerian Institute of Architects (NIA) to be re-awakened to the benefit that could accrue through promotion and organisation of architectural competitions. This time competitions should take into cognisance the trends in information and technology, business management skills, IT architecture for performing architecting tasks and the use of Computer Aided Design Drafting (CADD) skills. This will engender greater performance from the students not only in architectural design but giving them the advantage of sense of competitions and preparing them for self-employment.

6.  Business, Advertisement and Professional Ethics
Almost all organisations world over thrive on one form of advertisements to promote and sustain their corporate images. Architecture profession whose operations and activities are performed in the business environment can not continue to be an exception. In order to regulate and control unprofessional conducts by members, Architects’ Registration Council of Nigeria ARCON introduced a set of rules which aim to guide against unethical practices. Under this rule, advertisement of services by architects is seen to be a contravention of the code of professional conduct. What this means is that, an architect shall not engage in advertising his professional services to a client, corporate individuals as the case may be. Arguments on masking the architect have increased in recent times, which many believe is a bane to the architect’s socio-economic status. The result is that the true identity and where to locate the architect is not known which gives impetus for clients using unqualified personnel to get project done. In other professions of Medicine, Pharmacy, Law their services are advertised either outside their offices or in print and media outfits. There had been criticisms on the part of NIA and ARCON on the continued masking of architects from the public.
However, to keep work or to attract job coming in architect must be prepared to change gear and participate in the business world. To do this he needs to sharpen his entrepreneurship skill and demonstrate ability and talents for fair competition in the market.
Ironically, for talents to be noticed you need an expression, an enabling environment for this talent to be exhibited and demonstrated bearing in mind that every project presents an opportunity for the creation of wealth.
The reality today is that even the most juicy jobs or contracts that are won are subjected to a serious and fair competition or what is known as due process. Architect has the responsibility of going the extra mile to survive in the business climate.

7. Recommendations
1)      Curriculum Upgrade: the lack of business acumen of the architect has been traced to the curriculum not having courses in business studies and administration. So also is the entrepreneurship   skill which would prepare the architecture students for self-employment since the grater percentage of
2)      Personal and Professional Skills: have strong communication and relationship skills. Communicate complex technical information to all stakeholders on the project, including those without a technical background. Strong negotiation and problem – solving skills are also important.  
3)      Knowledge of Information and Communication Technology (ICT): For good performance in the architecture business, there is the need to have skills in computer, Computer Aided Design and Drafting (CADD) including 3D rendering and modeling. (IT Architecture)
4)      Social Interactions: Architecture practice thrives on good relationship with people. Architects must socialise well enough with people outside the field of architecture. Visitation to social gatherings, associations, clubs would enhance more benefits to the architects.
5)      Investment in Other Businesses: Be prepared to occasionally, take calculate risks by venturing into other businesses that are proven to be rewarding such as stocks, telecoms and real estate.
6)      Skills and experience in more disciplines: Develop and be able to organise and managerial ability and conversant with jobs of allied professionals. This would enhance the confidence of the architect as the leader of the building team. For examples, knowledge of project management, architectural science (acoustics, lighting, heating and cooling) urban planning and landscaping, coupled with the ability to interpret structural drawings and bill of quantities.

8. Conclusion
The realisation of the changing trend of the architect’s services occasioned by globalisation with its attendant opportunities for competition has opened concern for the architecture students to be armed with business skills . For a technology driven world with its impact on every sector, architecture students need to strive to remain relevant by taking in their strides current IT skills which are needed in performing all the architecting tasks. The paper affirms that architectural design competitions are vital tools for the marketing of talents and ideas, thus it should be resuscitated in all the schools of architecture. The paper concludes that business studies   and management must be included in the curriculum course content of architecture which would prepare students for the reality of self-employment after school.

9. References
Abdulkarim, M. & Badiru Y.Y. (2004) ‘Architectural Education and Practice in                                        the 21st Century: New Trends and Challenges’. AARCHES J.,
Vol. 3, No. 1 pp. 44-50.
Adeyemi, E.A. (1990)            ’Course Programmes and Resources Development: A review on options and priorities’. AARCHES J., 1 Nov, pp 26-32     
Aladekomo, F. O. (2004)        ‘Nigeria Educational Policy and Entrepreneurship’. In                                              Journal of Social Science Vol.9, No.2 pp. 75-83.
Architecture Skills Frameworks          URL:                                                                                                               http://www.opengroup.org/architecture/togaf 8.doc. 
                                                site accessed on 10th October, 2006.
Chukwuma-Uchegbu, M. I. (2006)’ Improving Instructional Quality and the                                                          Implication for the Career of the Architect Graduate in                                            Nigeria’. AARCHES J., Vol.5, No. 2 pp. 21-28.
Dudley, H Jnr. (1994)             American Institute of Architect (AIA)
Olotuah, A. O. & Adesiji, O.S. (2005) ‘An Appraisal of Architectural Education in     NigeriaProceedings of the Built Environment Education Conference, CEBE, London, UK, 5-6 September, URL:
Parvner, N. (1975)                  The Sources of Modern Architecture and Design,                                                     London: Thames and Hudson.
Vander, T. A. (2001)              “Rethinking Our Education System” Business                                                           Perspective Vol.13, Issue: 3. Spring 2001 pp. 18

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