Thursday 19 June 2014

Monumental Architecture in Bronze Age Egypt and Crete

The significance of monumental architecture lies not only in the function it is built to serve but also in the cultural values it represents. Monumental architecture is aesthetic as well as functional, and in its aesthetic aspects it is a form of cultural expression. In Bronze Age Mediterranean civilizations, the development of monumental architecture was influenced primarily by the political structure of the state. Perhaps the most disparate forms of monumental architecture in this region were developed in Pharaonic Egypt and Minoan Crete, reflecting the differences in their political systems. The socio-political structure of these two cultures can be sharply contrasted through an examination of a predominant type of monumental architecture found in each region. 

Monumental architecture in Pharaonic Egypt is represented primarily by the funerary complexes of the pharaohs. The principal function of these elaborate complexes was to ensure that the pharaohs, who were exalted as living gods, would attain the afterlife they desired. This required that two basic conditions be fulfilled: the body had to be preserved from disturbance or destruction; and the material needs of the body and the ka had to be met (Edwards 20). Pharaonic burial complexes were also centers of worship for the god-king interred there and were designed to exalt his memory and deeds. 

Egyptian burial complexes evolved from the simple rectangular mastaba to the great pyramids of the Fourth Dynasty. The true pyramid evolved from the mastaba through an intermediary form, the step pyramid, the earliest example of which is Zoser’s Step Pyramid at Saqqara, which dates to the Third Dynasty (c. 2680 BC). The Step Pyramid was revolutionary for several reasons. It is the earliest known free-standing monument built entirely of stone in Egypt (Fakhry 20); it is also the earliest example of evolutionary architectural development beyond the mastaba. In form the step pyramid is a series of superimposed mastabas and represents the stairway that the spirit of the pharaoh was to climb to reach the sky-realm and join the crew of the solar barque traveling across the heavens (Aldred 47). 

The Step Pyramid was designed by Imhotep, the Chancellor of King Zoser, and was originally planned as a stone mastaba 7.0 meters high based on a square ground-plan (Aldred 45-46). However, this design underwent six alterations, and in its final form the Step Pyramid rose in six unequal steps to a height of 62.3 meters on a base of 125 x 109 meters (Aldred 46). It is surrounded by the most extensive array of funerary buildings of any known pyramid complex (Edwards 61). These buildings were designed to serve the needs of the pharaoh in the afterlife, where it was assumed he would be called upon to perform the same functions that he had performed while alive. The buildings are ceremonial rather than functional, and most are solid sham-buildings of limestone filled with rubble (Lloyd 84). The entire funerary complex is surrounded by a niched enclosure wall roughly ten meters high with a peripheral length of over two kilometers (Edwards 50; Lloyd 81). 


The Step Pyramid and related buildings are constructed of local limestone and were originally faced with fine white limestone quarried at Tura (Aldred 46). The pyramid was constructed of “small blocks which could be easily handled . . . showing that the technique of quarrying and manipulating heavy pieces of stone had not then been mastered” (Edwards 51-52). The limestone blocks were transported to the building site on the Nile and were carted overland on sledges pulled by men or oxen. As the pyramid rose in height, the blocks were conveyed to the level under construction via ramps of earth and rubble held in place by brick retaining walls and were then laid in place with a thin layer of mortar (Fakhry 12-13). 


As an example of Egyptian monumental architecture, the Step Pyramid reveals much about Egyptian social values and the central structure of the Egyptian state. The fact that monumental architecture was associated exclusively with burial complexes and temples demonstrates the paramount importance placed upon the afterlife by the Egyptians. While ordinary buildings were needed to last only for a lifetime and could be replaced whenever necessary, tombs—or “castles of eternity”—were designed to last forever (Edwards 20). Monumental funerary complexes such as the Step Pyramid at Saqqara were reserved primarily for the pharaoh; they are very much individual monuments. As burial complexes, they provided no substantive material or economic good for the community. That the pharaoh was able to command the manpower and resources necessary to build a massive funerary complex which provided no material benefits for its builders evinces the tremendous power and authority he wielded. In Pharaonic Egypt both political and religious power were concentrated in the person of the pharaoh, whose status as a living god ensured his position as the ultimate authority in the state and subjected the people wholly to his command (Frankfort 52). Even the shape of the pyramid is indicative of Egyptian socio-political structure; the slope of the four sides produces an inward-facing structure which rises to a single point—the pharaoh. 

The monumental architecture of Minoan Crete differs markedly from that of Pharaonic Egypt, reflecting the differences in their socio-political structures. Minoan monumental architecture consists of a number of palace complexes; these complexes were essential for virtually every aspect of Minoan life and were viewed as sacred buildings (Cadogan 32-33). Each of the palace complexes served as the economic, political, and religious center for the surrounding countryside. 

The Minoan palaces were first built c. 2000 BC and were destroyed, probably by a natural disaster, c. 1700 BC. They were rebuilt within a relatively short time span (one to two generations) and were—with one exception—destroyed c. 1450 BC, possibly by invading Mycenaeans. The largest of the palace complexes, at Knossos, was destroyed c. 1375 BC, almost certainly by the Mycenaeans. This palace may have served as the architectural model for the others (Davaras 240) and possibly exerted some form of suzerainty over them (Lloyd 207). The palace at Knossos is roughly square, measuring approximately 150 meters on each side, and occupies an area of 20,000 square meters (Davaras 217-18). Indicative of its function as an economic distributive center, a majority of this area was given over to magazines used primarily for the storage of agricultural goods. The palace originally had two or possibly three stories and was built of rubble masonry or mud brick supported by a wooden framework and plastered or faced with limestone or gypsum (Higgins 23). The central feature of the palace is a rectangular courtyard measuring 50 x 25 meters (Cadogan 60); this central courtyard is an integral feature of all Minoan palace complexes and conforms to a standard size and shape. Unimpeded by fortification walls, the palace was built outwards from this courtyard in successive stages. The architecture is marked by a lack of symmetry and a sense of natural and organic growth (Higgins 22). 

This naturalistic sensibility permeated the Minoan civilization, a civilization characterized by a reverence for life. The palace complexes were the focal point of the Minoan socio-political structure. That they were both religious and political centers suggests that the rulers were priest-kings (or priestess-queens), integrating both secular and spiritual authority, much as in Egypt. Unlike in Egypt, the existence of several palace complexes indicates that Minoan Crete was not a single political unit. The lack of fortification walls around any of the palace complexes suggests that there was no competition between palaces. The Minoan palace complexes were intrinsically communal in nature, in function resembling villages more than palaces. The palaces furthered economic and material needs by functioning as distributive centers, met religious needs in their role as temples and religious centers, and, as the centers of secular authority, provided a political structure for the island. Thus the Minoan people received both material and spiritual benefits from the palace complexes. 

Although the cultures of Pharaonic Egypt and Minoan Crete existed in the same temporal and geographical milieu, they developed contrasting socio-political structures and distinct, individual styles of monumental architecture. Egyptian society was dominated by the existence of a living god, the pharaoh, at the summit of the social and political order. As a reflection of that hierarchy, Egyptian monumental architecture revolved around the individual person of the pharaoh. While Egyptian society was organized around the needs of this individual, the culture of Minoan Crete was organized around the needs of the community, a valuation reflected in its monumental architecture. The unique architectural forms developed by these two societies were thus as much a product of their philosophies and mind-sets as were their socio-political structures. Their pyramids and palaces stand today as imposing physical manifestations of their societal and cultural values. 


References 

Aldred, Cyril. Egyptian Art in the Days of the Pharaohs: 3100-320 BC. New York: Thames and Hudson, 1985. 

Cadogan, Gerald. Palaces of Minoan Crete. New York: Methuen, 1980. 

Davaras, Costis. Guide to Cretan Antiquities. Park Ridge, New Jersey: Noyes Press, 1976. 

Edwards, I. E. S. The Pyramids of Egypt. London: Penguin, 1988. 

Fakhry, Ahmed. The Pyramids. Chicago: University of Chicago Press, 1961. 

Frankfort, Henri. The Birth of Civilization in the Near East. Bloomington: Indiana University Press, 1954. 

Higgins, Reynold. Minoan and Mycenaean Art. New York: Thames and Hudson, 1985. 

Lloyd, Seton, Hans Wolfgang Müller, and Roland Martin. Ancient Architecture: Mesopotamia, Egypt, Crete, Greece. New York: Harry N. Abrams, 1974

E-Business Architecture

Introduction 

What's e-business? It is the transformation of every business process through using the internet and associated technologies. In this transformation, each part of the business becomes a part of an intrinsic network, which enables employees, suppliers and customers of a given enterprise to conduct their tasks. People usually try to make a point in differing e-business from e-commence, but as I see, e-commerce is a part of the e-business category, and an important one. 

E-commerce can be defined as any business conducted over the internet. We have many examples of businesses, such as Amazon, E-Bay and Yahoo, that have achieved extreme on-line success and Virgin Atlantic is among them. 

The are two basic categories of business conducted over the internet, Business-to-Customer (B2C) and Business-to-Business (B2B), and they share one common key aspect - use of Internet technologies to manage all aspects of the business. 

In the following pages we will take a look at the steps that must be taken into consideration when developing a successful e-business architecture. 

E-business Architecture 


There are many different ways to define an architecture as they can take many forms, including logical views, scenarios (or sequence diagrams), physical views and deployment views. Each view provides a specific type of information within the diagram and is directed to a certain audience, including Web architects, data architects, application architects and end users. 

A good, reliable e-business architecture can serve as your platform for future e-business applications. In creating an e-business architecture, you will want to ensure that you are developing and leveraging core components across multiple applications. 

An effective e-business architecture should be built after a careful analysis of the way a company does business, for implementing an appropriate architecture is a way to make businesses overall more efficient. When developing an e-business architecture, a company must first take into consideration its current business structure or how they would like this structure to be if it's a new business, and from that point develop an architecture that will take the business to a next level of organization and management.

Business goals 

Before starting any business you should consider its objectives, in order to develop a strategy. It is the strategy that lays out how the objectives will be achieved and determines deadlines for achieving them. If and when the goals are reached the business will be successful. 

Virgin Atlantic is UK's second largest major airline; it had its first take-off in 1984 and nowadays has routes leading to the world's major cities, having carried more than 38 million people to this date. 

Their mission statement is "to grow a profitable airline, that people love to fly and where people love to work". 

Based on the above, we can consider Virgin Atlantic's objectives as to its new website was to increase online sales activity for travel and holidays, maximize profitability, and enhance customer experience and loyalty. 

In order to achieve these goals, Virgin Atlantic architecture was developed exclusively focused on the target on hand, and based on the little information available we will try to analyze it. 

Networked applications 

An e-business solution comprises more than simply developing a website. Within an organization there are many tasks that should be considered while developing the e-business architecture, such as email, production and supply chain platforms, customer service, databases, office intranet and many others. 

These applications that are usually connected to a network and have their main resources shared amongst employees, suppliers and customers. A special emphasis must be given to client/server processing, web-enabled database applications, network object oriented programs, and data warehouses. 

Virgin Atlantic has taken an integrated approach; one of their legacy computer systems covering the areas of maintenance, inventory and purchasing was recently replaced with Ultramain, a fully integrated maintenance, materials and procurement system developed by Software Solutions United Ltd (SSU)'. They have also implemented Eland's Runway System' that provides the interface to their legacy bookings system. 

To integrate management functions, they have chosen Oracle Financials, Human Resources, Payroll and iLearning modules of Oracle E-Business Suite, which was implemented across its U.K. operations and U.S., Caribbean, Africa, India, and Far East. 

Development and Access Tools 

Today's market offers a myriad of development and access tools to choose from, it is only a matter of choosing the one that will perfectly meet your business demand, or will be easy to upgrade when time comes. 

Three primary design goals must be taken into consideration: 
Speed 
Usability 
Professional appearance 
A perfect balance of these three characteristics is the key for a successful platform. For example, if you want to offer you customer an on-line form to fill, it's best to use Javascript, rather than PL/SQL Validation, because the later validates the fields as you go, taking longer to complete the process. Javascript you only show that there is something missing for example, after you press the
submit' button and its validation process starts. 

After developing, testing and deploying your website, or B2B/B2C platform, you must control the access to the information. While planning that you have to considers different points one more time, for example, some of your customers system sep up will accept cookies. A good option in this case would be sending the user or simply displaying an information page indicating to the users exactly why the application is unusable, and letting the user decide whether to allow the cookie or not. 

Several alternatives are available for controlling access to databases some being: 
Using the application server's security functions 
Using the database's access control mechanisms 
Employing customer developed user profiles 

Apart from a vague mention of Java (J2EE) in an internet site, there's very little information about the development and access tools used to development and implement Virgin Atlantic's platform. Follows a definition of J2EE extracted from Sun's FAQs: 

The Java 2 Platform, Enterprise Edition (J2EE) is a set of coordinated specifications and practices that together enable solutions for developing, deploying, and managing multi-tier server-centric applications. Building on the Java 2 Platform, Standard Edition (J2SE), the J2EE platform adds the capabilities necessary to provide a complete, stable, secure, and fast Java platform to the enterprise level. It provides value by significantly reducing the cost and complexity of developing and deploying multi-tier solutions, resulting in services that can be rapidly deployed and easily enhanced. 



Information/Database 

It's all about information. The internet generation' is being brought up in an environment where access to information is instant and abundant. We must take advantages of that when planning our e-business architecture. 


In any business we have different ways to access, handle, save and store information. When planning our e-business architecture we must consider what kind of information will be handled its volume and storage needs in order to create a design that will fit those demands. 

Another important point would be the use of their legacy systems. When Virgin Atlantic commissioned its new website, the company hired for the job had to consider how the new technology would be linked to what they had been using in the past. That is when the database middleware comes into action. Considering either the TCP/IP or the OSI standards, the database middleware software sits between the application and transport layers. Its function is to translate the client request from whatever language it is into the legacy program language. In another words, database middleware is a format translator. 

Virgin Atlantic's e-business platform handles an enormous amount of information every minute. They have to be able to provide quick and accurate responses to flight and hotel bookings, flight status, update bookings and check in. Cargo status can also be checked by customers. Their loyalty customers can also access and manage their mileage information. 

As per explained on the student notes, their website was developed to have the ability to accommodate future changes, so if a route is added the technology can handle the increased customer demand. 

There was no information as to how to their database architecture is. However, taking into consideration the size of their business and the fact the other Virgin Group Company might share database information we can assume that they have most likely opted for a number of private data sharing networks data are interconnected. 

As we saw above with Ultramain and Eland's Runway systems, they have different sets of solutions covering different needs. Hence, their architecture would display different databases interconnected aiming to providing the fasted and most reliable services in order to meet their company goals. 



Foundation Technologies 

Large networks serve many users working at a client PC or other desktop device. They may also have hundreds of servers. The e-business architecture must take deeply into account servers, management, and security for site and enterprise networks. Large sites and enterprise networks are very difficult to manage, and critical to maintain. 

Large servers holding sensitive information must be highly secure, in order to prevent unauthorized users from accessing the information. 

When planning the e-business architecture we must aim for important factors regarding server capabilities: 

Scalability; 
Reliability; 
Server categories; 
Symmetric Multiprocessing; 
Server Clustering; 
Load balancing, and 
Geographic decentralization. 

Implementing scalable server technology will allow the enterprise to keep up with user growth. For electronic commerce and other important applications, such as aircraft flow control, servers must be capable of supporting an operation that runs 365x24x7. 

Network Management Systems and Protocols 

Network Management Systems allow network administrators to manage their entire network from a single network control center at a single site. 

Network Management Protocols allow the network management program and the network management agent to exchange information. 

Security 

Encryption, public key encryption, single key encryption and authentication are mechanisms used to secure a network. We all have this idea in mind that the internet is full of ill-minded people, luring around, trying to steal our virtual valuables. This is true to a certain extent, and to prevent that we need to put certain devices into place. 

Information about how Virgin Atlantic's website architecture handles these network and security issues is not available at the moment. 

Conclusion 

After three weeks of visits to Virgin Atlantic's website, I can conclude that it is a major part of their business. It contains all kinds of information a customer need, from the size of the seat, to meals, baggage, and in-flight health. It also has information for freight customers. 

Customers can book flights and hotels, check flight status and even do their own check in. Their Frequent Flyer' section, allows the loyal member to manage everything in the account. They also have a feature that enables non-member to sign up for email updates on special offers and such. 


Richard Branson's view of the business comes very clear and we can relate to his passion about his company. Their mission statement and environmental policy are also stated and explained. 

The website was designed having in mind the balance of function vs. form'. The fact that there are not heavy graphics or silly animations makes it faster than some of its competitors. 


Virgin Atlantic is certainly a company flying towards the future. 



Bibliography 

Books and Articles 

Technology of Internet Business Lawrence, Elaine 
John Wiley & Sons Australia, 2001 
The E-business Bonus Rendlemen, John 
Information Week, 2001 
Business Data Communications and Networking Panko, Raymond 
Prentice Hall, 1997 


Websites: 

www.virgin-atlantic.com 
www.conchango.com 
www.hitmoresales.com 
http://www.brint.com 
http://java.sun.com/j2ee/faq.html 
http://www.deere.com/en_US/

Victorian Architecture

Victorian Architecture 

During the Victorian period, there was a revival of classical (Greek and Roman), Gothic, Renaissance and Baroque architecture. Romantic architects replicated Greek and Roman buildings, which were revered as the ultimate examples of beauty (Sporre 487; Tansey 932). Increased nationalism in England also sparked a revival of Gothic
architecture. After the Houses of Parliament burnt down in London (1834), the task of redesign the new building was assigned to Charles A. Barry and Augustus W. N. Pugin. Their Gothic designs of the new Houses of Parliament make it a prime example of Victorian architecture today (Tansey 955). 

It is important to recognize that Romantic architecture was not only a return to the past. Modern technologies and materials, as well as non-European influences, also played a role. (Sporre 495-98; Tansey 956). One example is the Crystal Palace designed by Sir Joseph Paxton for the Great Exhibition in London (1851). Made of iron and glass, it was designed to be rapidly put together and taken apart. Another noted architectural example of this period was John Nash’s Royal Pavilion in Brighton (1815-18). The design of this palace was greatly influenced by Islamic and Eastern architecture (Flynn; Sporre 495-98; Tansey 956, 1014). 

Victorian architecture was both a rediscovery of the past and the precursor of 
Modern architecture. Some buildings embodied both of these characteristics. The Houses of Parliament and the Crystal Palace’s outside architecture had little to do with their functions and internal design. Their architects were revolutionizing the world of architecture and ushering in the Modern era (Sporre 495-98). 

Works Cited 
Tansey, Richard G., and Fred S. Kleiner. Gardner’s Art Through The Ages. 10th ed. Orlando: Harcourt Brace, 1996. 926-1017. 

Sporre, Dennis J. The Creative Impulse: An Introduction to The Arts. 4th ed. Upper Saddle River: Prentice Hall. 478-511. 

Flynn, Suzanne Johnson. "Victorian Aesthetics." Gettysburg University. 1998. 23 Jan. 2002 .
Victorian Architecture." 123HelpMe.com. 02 Jun 2014 
    <http://www.123HelpMe.com/view.asp?id=154241>.


Monday 2 June 2014

Writing and Architecture

A story is not a story until it is told. The way that this is done gives it depth, meaning, and tone. A house is not a house until it is built. The way that this is done gives it character, purpose, and life. Writing and architecture are very similar in that the idea of the piece is expressed through the choices that are made. It is up to the author or designer to determine how the idea will be interpreted and what method will be used to communicate the idea. Choosing the means that will express the idea is a critical decision that will affect the outcome in dramatic ways. 

When designing a house, an architect will establish an architectural idea that will be an underlying factor in the design. After choosing an idea, a means of articulating the idea is determined that will suit the client and relate to the context of its surroundings, whether it be sympathetic or contrastive. The basic form or shape of the house begins to give it meaning and locates the frame of reference. An 
important factor in building a house is whether the house is built to replicate past periods, such as Victorian, or has a modern design. The actual design of the house, where the walls, doors, and windows will be placed, brings out the architectural idea. In a book dealing with the architectureof houses the author has this to say: "Windows do more than let in light and air. The way they are placed in a wall affects our understanding of the whole house" (Moore, Allen, Lyndon qtd. in Allen 203). 

The materials bring another level of understanding to the design. The difference between cedar shingles and modular steel panels is significant when determining the tone of the house. 

I shall always remember how as a child I played on the wooden floor. The wide boards were warm and friendly, and in their texture I discovered a rich and enchanting world of veins and knots. I also remember the comfort and security experienced when falling asleep next to the round logs of an old timber wall; a wall which was not just a plain surface but had a plastic presence like everything alive. Thus sight, touch, and even smell were satisfied, which is as it should be when a child meets the world. (Norberg-Shultz qtd. in Allen 83) 

This architect recalls how important the materials that his home was made of were to his memories. Bringing the form of the house, the material choice, and its relation to its surroundings gave the architecture meaning and depth. 

The architect must also establish credibility in the design. There are laws and standards both written and unwritten that must be followed or addressed. A common idea is that a house must have three parts: a base or foundation, the middle, and a roof. Without these parts there would be an imbalance that would not appeal to most people. One architect writing about the importance of this balance says that the"...roof plays a primal role in our lives. The most primitive buildings are nothing but a roof. If the roof is hidden, if its presence cannot be felt around the building, or if it cannot be used, then people will lack a fundamental sense of shelter" (Alexander qtd. in Allen 598). An architect may modify this idea, but the imbalance that is created must be dealt with in some way. The design must also function in an efficient way. It must be a logical and convenient sequence through the house. 

When writers begin a piece, they must determine the form that they will use to communicate their ideas. A personal essay such as Alice Walker's "Beauty: When the Other Dancer is the Self" is a very different genre than the novel The Bluest Eye by Toni Morrison. Both pieces explore the idea of beauty, but because of the different genres, ideas and arguments are expressed in very different ways. The tone of Morrison's novel is somewhat dreary. There is a dark side to the text that is used to address the fact that ideas of beauty can be very painful. Walker's essay has an upbeat mood. Although there are parts where she expresses the pain that she felt, there are areas that bring hints of hope to these sections. 

The authors must also use language to bring depth and texture to a piece. Diction is chosen to appeal to an audience and to establish a tone for the piece that may be evidence of the argument that they are making. It also gives the piece a deeper meaning by bringing the reader into the vocabulary of the scene, adding another layer of detail to the passage. Morrison uses a diction that would be typical of the characters in the novel, giving them depth that leads to a better understanding of the characters as well as the argument that she is making. Often when describing events Morrison uses language that paints a harsh picture: 

They seemed to have taken all of their smoothly cultivated ignorance, their exquisitely learned self-hatred, their elaborately designed hopelessness and sucked it all up into a fiery cone of scorn that had burned for ages in the hollows of their minds--cooled--and spilled over lips of outrage, consuming whatever was in its path. They danced a macabre ballet around the victim, whom, for their own sake, they were prepared to sacrifice to the flaming pit. (55) 

Descriptions like this one, where some boys are taunting Pecola, have an angry tone that supports her argument that beauty is drawn along the lines of race by showing how these boys were affected by this internal anger. 

To establish credibility, authors must convince the reader in some way that they are authorities on the subject. This can be done by the author identifying their sex, race, or social standing, or by establishing themselves as an authority on a certain subject. It can also be done by establishing an intellectual milieu that allows the reader to associate the author with certain positions that can be used to back up the arguments. Knowing that Morrison is an African-American woman allows the reader to believe that she may be very familiar with the problems that face the characters in her novel. Her use of low diction brings the novel to the level of the characters. "Later I throw up, and my mother says, 'What did you puke on the bed clothes for?...You think I got time for nothing but washing up your puke?' The puke swaddles down the pillow onto the sheet-- green-gray, with flecks of orange." This use of rough language recognizes the attitude of the society that she is writing about. When describing the character Soaphead Church, Morrison writes, "thus he chose to remember Hamlet's abuse of Ophelia, but not Christ's love of Mary Magdalene;...Othello's love for the fair Desdemona, but not Iago's perverted love of Othello. The works he admired most were Dante's; those he despised most were Dostoevski's"(134). References to these great writers shows that she is a well educated woman gaining the respect of the reader. 

Writing in the first person gives Walker credibility because the piece is about her experiences. The piece establishes her view of beauty through short sketches in her life. She remembers: "I am in the desert for the first time. I fall totally in love with it. I am so overwhelmed by its beauty"(26). The personal essay allows her to gain the confidence of the reader, and she is able to say directly what her definition of beauty is. Including her own poetry in the essay, I believe, also adds to her credibility. Her piece deals with beauty showing how it has affected her, proving that it is something that she has dealt with and how she has brought it into her work. 

Both authors focus on what beauty means to them; however, there are two different arguments. Morrison uses the novel to argue that beauty is written along the lines of race. She uses built up histories and experiences of the characters to show that race played a major factor in what they thought as lovely and that these experiences in their lives shaped these opinions. Because Morrison's argument deals with notions of beauty along lines of race, choosing the novel form allows her to express her ideas more clearly. She is able to go into depth using a wider range of characters to show that this is not an isolated incident, but something that affects an entire group of people. 

Walker's piece argues that beauty is triumph over tragedy. Her personal essay takes the reader through a series of events in her life that have a particular focus: how she overcomes a conflict. The culmination of her argument occurs when she realizes there "was a world in my eye. And I saw that it was possible to love it: that in fact for all it had taught me of shame and anger and inner vision I did love it" (27). The progression of the events shows the reader how she develops this attitude toward beauty. Her argument is from a more personal standpoint, and so becomes more real to the reader.

Finally, the architect and the author must understand completely the basic skills of producing a piece before they can attempt to express their argument. "Go into the field where you can see the machines and methods at work that make the modern buildings, or stay in construction direct and simple until you can work naturally into the building-design from the nature of construction (qtd. in Allen 13)." This quote by Frank Lloyd Wright written in the book To the Young Man in Architecture shows how important is it for an architect to be able to work with the materials and methods used to create buildings. As an architect chooses a style and material for a building, an author must choose a form and language. By combining these and establishing credibility, the author or designer is able to give the piece depth, meaning, and texture that will give their idea clarity and strength.


Works Cited 
Allen, Edward. Fundamentals of Building Construction: Materials and Methods. New York: John Wiley and Sons, 1990. 

Morrison, Toni. The Bluest Eye. New York: Washington Square Press, 1972. 

Walker, Alice. "Beauty: When the Other Dancer is the Self." In Search of Our Mother's Gardens. San Diego: Harcourt Brace Javanovich, 1983.

Real Estate Architecture and Design

A bank whose workers don't want to go home — A creek runs through it — Green buildings and bright workers — Just rewards and perverse incentives — Windows, light, and air — Every building a forecast — Harvesting bananas in the Rockies — Urban forests — Walkable cities 

In southeastern Amsterdam, at a site chosen by the workers because of its proximity to their homes, stands the headquarters of a major bank. Built in 1987, the 538,000-square-foot complex consists of ten sculptural towers linked by an undulating internal street. Inside, the sun reflects off colored metal—only one element in the extensive artwork that decorates the structure—to bathe the lower stories in ever-changing hues. Indoor and outdoor gardens are fed by rainwater captured from the bank's roof. Every office has natural air and natural light. Heating and ventilation are largely passive, and no conventional air conditioners are used. Conservatively attired bankers playfully trail their fingers in the water that splashes down flow-form sculptures in the bronze handrails along the staircases. The building's occupants are demonstrably pleased with their new quarters: Absenteeism is down 15 percent, productivity is up, and workers hold numerous evening and weekend cultural and social events there. 

These results surpassed even the directors' vision of the features, qualities, and design process they had mandated for their bank. Their design prospectus had stipulated an "organic" building that would "integrate art, natural and local materials, sunlight, green plants, energy conservation, quiet, and water"—not to mention happy employees—and that would "not cost one guilder more per square meter" than the market average. In fact, the money spent to put the energy savings systems in place paid for itself in the first three months. Upon initial occupancy, the complex used 92 percent less energy than an adjacent bank constructed at the same time, representing a saving of $2.9 million per year and making it one of the most energy-efficient buildings in Europe. 

Architect Ton Alberts took three years to complete the design of the building. It took so long mainly because the bank board insisted that all participants in the project, including employees, understand its every detail: The air-handling design had to be explained to the landscape architect, for example, and the artwork to the mechanical engineers. In the end, it was this level of integration that contributed to making the building so comfortable, beautiful, and cost-effective. When it was done, the structure became the most readily recognized in all Holland after the Parliament House. Since the headquarters building was completed, the bank that was then called NMB has gained a dynamic new public image and corporate culture, though whether this is directly related to the new building's design is impossible to prove. It has grown from the fourth- to the second-largest bank in Holland, changed its name to ING, and bought the venerable English merchant bank Barings. 

When Michael and Judy Corbett began Village Homes in Davis, California, in the 1970s, there was no housing development like it. It featured mixed housing types on narrower streets, greenbelts with fruit trees, agricultural zones among the houses, natural surface drainage, solar orientation, and abundant open space. By the 1980s it had grown to encompass 240 homes on 70 acres, and had become a dearly loved neighborhood with a delightful ambience, lower utility and food costs, and a strong community spirit. 

One example of its unique design philosophy was the use of natural drainage swales instead of costly underground concrete drains, a choice that saved eight hundred dollars of investment per house. Those savings paid for much of the landscaping of the extensive parks and greenbelts, while the swales allow enough water to soak in that the landscaping needs one-third to one-half less irrigation water. The drainage swales are themselves part of the greenways, which not only provide routes for pedestrian and bicycle circulation but are also a focus for community life. The houses nearly hidden behind grapevines, flowers, and shrubs—face one another across the greenways. Cars are parked discreetly around the back on narrow (twenty-four-foot-wide), tree-shaded streets. 

The street and greenway networks enter the site from opposite directions, like interlocking fingers, so they don't cross. Safe from traffic, children can play in the heavily used and watched greenways. Thanks to the vibrant street life and the strong sense of community, the crime rate is only one-tenth that of adjacent subdivisions built in the usual car-dominated, "dead worm" layout. The average number of cars per household is 1.8 in Village Homes, compared to 2.1 elsewhere in Davis. 

The narrower streets not only reduce the level and speed of traffic and save money and land but also require less paving material, which improves the summer microclimate: Because trees can shade the entire street, there's far less dark paving exposed to sunlight to absorb and reradiate solar heat. Combined with passive-solar design and proper site orientation, this feature raises comfort and cuts energy bills by half to two-thirds—an impressive achievement for 1970s design and materials. 

Residents were also allowed to conduct business in their homes, an activity that was illegal in many American communities at that time. Community organic gardens and edible landscaping provide fresh fruit for breakfast. Village Homes is also able to help finance its parkland maintenance by selling its organic crops of vegetables and almonds—the fruits, so to speak, of investments originally paid for partly by eliminating those eight-hundred-dollar-per-lot storm drains. 

Because it has proven to be so desirable a place to live, Village Homes, originally modest in its market positioning, now realizes some of the highest resale prices per square foot of floorspace in Davis. Units sell in less than one-third of the normal listing time (that is, when they are listed for sale—most are quickly snapped up by word of mouth) and fetch eleven dollars per square foot above normal market value. At first considered so quirky that agents wouldn't show it, Village Homes is now described by real estate brochures as "Davis's most desirable subdivision." 

The Inn of the Anasazi is a fifty-nine-room luxury hotel located just off the Governor's Plaza in Santa Fe, New Mexico. The building began its life in the 1960s as an ugly steel-and-glass box—a sort of giant shipping container used as a juvenile detention center and penitentiary headquarters. In 1991, the developers of the inn transformed it into an adobe-style structure that looks centuries old. 

The inn is extremely comfortable and fairly efficient. But the vision that inspired it reflected more than a simple desire to conserve physical resources. Its construction materials, furniture, and art are produced from local resources by traditional artisans. Its toiletries are made from traditional Native medicinal herbs, and, like the art in the rooms and lobby, are also sold by the hotel for the makers' benefit. Staff are drawn from all three local cultures—Native, Hispanic, and Anglo—and are not only trained in conflict resolution but often provide it to other community organizations as a free service. Staff members are also paid for two hours' volunteer work a week for local groups, and can choose to sign a "Right Livelihood" agreement authorizing them to undertake ecologically responsible work in the name of the hotel. Staff turnover is minimal—a source of wonderment to competing hostelries, whose management are now requesting seminars offered by the inn to learn how they can emulate this success. 

The hotel's celebrated gourmet restaurant obtains 90 percent of its ingredients from local organic farmers, many of whom are Hispanic land-grant families. (Keeping their land in agricultural production protects them from losing it to taxation at development value.) Leftover food goes to homeless shelters, kitchen scraps to an organic pig farm, table scraps to compost. With time, ever more and deeper links integrate the hotel into its place and its peoples. Why isn't every building so organically rooted? 

Or so profitable: Despite its high prices, the inn broke even in its second year of operation—a rarity for a new hotel. It has 83 percent average annual occupancy, unheard-of in Santa Fe's highly seasonal market, and gets a high 35 percent repeat traffic. 

What do a Dutch bank, a California tract development, and a New Mexico hotel have in common? All three projects are archetypes of a successful fusion of resource efficiency, environmental sensitivity, attention to human well-being, and financial success that has been called "green development." 

Buildings, however much we take them for granted, are where Americans spend about 90 percent of their time. They use one-third of our total energy and two-thirds of our electricity. Their construction consumes one-fourth of all wood harvested; 3 billion tons of raw materials are used annually to construct buildings worldwide. 

In the recent past, most choices about building design and materials have been made carelessly, yielding low returns on human capital or actual losses to society. In the future, the design paradigm illustrated by these three examples can yield far greater benefits to people, their pocketbooks, and the earth. Green buildings compete in bottom-line terms as well as in aesthetics. They are relatively inexpensive to build, operate, and convert to their next use, as human needs inevitably evolve. Their mechanical systems to maintain comfort are small and well designed, or better still, eliminated by design. More buildings will be built around, within, or from recycled old ones. New materials are being supplemented by rediscovered ancient ones like rammed earth, straw bales, adobe, and caliche (a dense clay)—all nontoxic, safe, durable, and versatile. High technology will make its own contributions. Slender carbon-fiber-reinforced layers are already cost-effectively integrated into wood-frugal structural beams, creating a sense of lightness that extends through structural and seismic design. These innovations are part of a new design thinking that emulates the airy strength of spiderwebs and feathers, enclosing the most space with the least structural materials. 

Such buildings' resource and economic efficiency and their environmental sensitivity spring not merely from a desire to save money and prevent pollution but from a deeper consciousness that integrates design arts and sensibilities too long sundered from architecture and engineering. At its best, green development fuses a biologically and culturally informed appreciation of what people are and want, and a tool kit of technologies to fulfill those needs. Their most extraordinary prototypes, like the three projects described in the preceding pages, occur when all these elements are integrated and their synergies captured. At first the results seem magical, in the sense of Arthur Clarke's remark that "any sufficiently advanced technology is indistinguishable from magic." Yet now the practices that create that magic are starting to be widely valued and appreciated. They will drive a revolution in buildings and in how we inhabit them. 

The benefits that can accrue from intelligent design extend far beyond the buildings themselves. The placement of structures on the land also affects our sense of community, for it determines both where we must go, and how we can do so, to travel between the places where we live, work, shop, and play. It also governs what land is available for farms, ranches, forests, wildlife, and wild places. Too few designers ask, as poet and farmer Wendell Berry has, "What does this place require us to do? What will it allow us to do? What will it help us to do?" Berry also said, "What I stand for is what I stand on"—reminding us that land must be measured not just in acres and dollars but in love and respect. 

These three projects begin to redefine real estate development as more of an art—not simply one that does less harm but one that can actively rebuild community, restore pedestrian safety and access, and reduce the context for crime. And it's even more profitable.…